"Juan Carlos Menal is an intuitive communicator who knows how to escape convention and get to the heart of matters. And the heart of the matter today is that as the world has become digital so it needs a communication that recognizes the power not of "them" but of "YOU". Of the one individual not the bland mass."
"Advertising is changing without a doubt. Juan Carlos Menal understands this completely, and so has created a form of "Agency" that is not simply an agency, but is a way of refocusing the communication. Juan Carlos gets to the heart of the advertisers without using banal techniques, without intermediaries, without juniors... but by understanding the bigger picture of this new reality to assist the "buyers" through all media, and with the help of the best "problem-solvers" who work alongside him. And all this, with a formula that presents fewer costs without compromising on results and efficiency."
“I met Juan Carlos Menal when I was CEO of Ogilvy & Mather Direct (now OgilvyOne) and he was one of our Creative Directors. Over the years I was impressed with his strategic vision, his ability to think "out of the box," the creativity of his campaigns, and his commitment to always get the best results for his clients. He is undoubtedly one of the most talented creative strategists I have ever known. I lost contact with him for years, but now that he has introduced me to the concept of his new agency, I see that he has still retained that very talent and vision that has given him success."
“The enormous amount of media through which we can now communicate has greatly complicated the jobs of advertising professionals. Having more media does not make it easier to connect with our audiences. The innovative and creative concept of TUBLICIDAD combines the ability to communicate with a form of client-agency relationship that is very well focused on achieving results. "
“Juan Carlos Menal is one of the best Spanish minds in direct marketing. With his exemplary creativity strategies he has managed to increase the sales of a significant number of Spanish companies. Unstoppable entrepreneur, and tireless fighter, with an excellent vision. "
“I worked at Ogilvy One and Rapp Collins with many of the members of the TUBLICIDAD team. The common denominator that unites them all is their talent, creativity, commitment, reactivity, and ability to be "on target" of any advertising and communication challenge. They are incredible professionals who create value for their clients' advertising and make a profound difference. "