FLORETTE

CONCEPT/PROJECT: FLORETTE’s Project was a sales promotion that combined a traditional advertising strategy (high value gifts to customers of Florette products, via lottery before Notary) with the enhancing of its brand image and positioning as a company so as to adapt their products to the tastes and needs of different consumer profiles. The project included a series of striking pieces in supermarkets and hypermarkets, activity on their website, and the use of catchy banners.