ECOVIDRIO, non-profit entity

Awareness Campaign

CONCEPT/PROJECT: ECOVIDRIO’s Project focused on how to make the owners and staff of bars / pubs / discos and their clientele (young people aged between 18-28 years) aware of the necessity and benefit of recycling glass bottles in an innovative, attractive and sensible manner. As such, they organised a TOUR of incredible parties in premises that increased their current level of recycling in nearby containers/igloos. To obtain their invitation to the parties, these “clientele” must use a QR code that the igloos have or go to the micro-site of the campaign.